(image: youtube.com)
Di na makaisip nan malayom.
Oxford
University Press of the Oxford Dictionary announced the Word of the Year for
2024 is ‘brain rot’. This was released after a public vote. The term's usage
increased by 230% between 2023 and 2024.
"Brain
rot" is a term that refers to the supposed decline of a person's mental or
intellectual state, often due to consuming excessive amounts of low-quality
online content. It can also refer to content that is likely to cause such
deterioration.
The
constant engagement with digital devices and social media amplifies this issue,
leading to reduced attention spans and difficulty processing complex
information (Carr, 2020). Moreover, researchers suggest that the quality of
consumed information plays a significant role, as exposure to irrelevant or
conflicting data can heighten stress and hinder decision-making (Bawden &
Robinson, 2009).
People
consume excessive amounts of insignificant information on social media for
several reasons. Social media platforms are designed with algorithms that
prioritize engagement, often promoting sensational or attention-grabbing
content over substantive information.
This
fosters a cycle of mindless scrolling, known as "doomscrolling,"
where users consume vast amounts of trivial or emotionally charged content.
Additionally,
the dopamine-driven feedback loops created by likes, comments, and shares
encourage users to stay engaged with the platform, often at the expense of
discerning the quality of information (Montag et al., 2021).
Social
and psychological factors, such as the fear of missing out (FOMO) and the
desire for social validation, also play a significant role in driving the
consumption of inconsequential content. These behaviors are further triggered
by the lack of media literacy, which makes it challenging for users to
differentiate between meaningful and insignificant information.
This
is why financially-challenged individuals often feel compelled to acquire cakes
for birthdays and extravagant bouquets for special occasions, perceiving these
items as essential symbols of celebration and social validation. They internalized
the information, perceiving it as both “normal” and indispensable.
Individuals
may experience a decline in cognitive functioning, including impaired memory,
reduced attention span, and difficulty processing complex information. This
state often arises from excessive exposure to trivial or overwhelming amounts
of information, particularly through digital media, which overstimulates the
brain while offering little opportunity for critical reflection.
Then,
brain rot occurs.
To
combat this, it is essential to limit screen time, prioritize consuming
meaningful and credible information, and take regular breaks from digital
devices. Engaging in offline activities like reading, exercising, or learning
new skills can help restore cognitive health.
Additionally,
fostering real-life connections provides balance and perspective, contributing
to overall mental clarity and resilience against information overload (Carr,
2020; Bawden & Robinson, 2009).
Succumbing
to the addictive psychological manipulation of algorithms inevitably leads to a
decline in cognitive function.