(image:cinegeekspod.com)
Mag pila sa una kun magsalida
an kan Fernando Poe sine…
Is
Filipino cinema on the brink of extinction? This question arises frequently,
particularly in the face of the overwhelming influx of superhero films with
cutting-edge special effects and the growing preference for K-dramas among the
younger generation.
During
the 40th Luna Awards, Jose Javier Reyes delivered a speech emphasizing the
evolution and future of Filipino cinema. He stressed the importance of ensuring
that Philippine cinema retains its distinct Filipino identity while also being
understood and appreciated on a global scale.
According
to a study by Turner (2019), cinema serves as a "cultural repository"
that maintains a nation's cultural memory, particularly in the face of
globalization, which often leads to the dominance of foreign cultures in local
markets.
Roderick
Paulate (who won Best Actor for the film “In His Mother’s Eyes) nostalgically
recalled the vibrant gatherings of local artists during the Film Academy of the
Philippines (FAP) events as he delivered his speech at the Luna Awards. He
vividly described the camaraderie and the shared passion for Filipino cinema
that once brought together the industry's finest talents.
Paulate
reminisced about the sense of community that these gatherings fostered, where
artists, directors, and industry professionals exchanged ideas and celebrated
their collective achievements. His reflection highlighted the significance of
these moments in shaping the local film industry and the deep connections that
were forged during those times.
Recently,
the esteemed matriarch of Regal Films, Lily Monteverde, passed away, leaving
behind a profound legacy in the world of Philippine cinema. During the 1980s,
she was instrumental in producing an array of high-caliber films that garnered
critical acclaim and poignantly captured the essence of Filipino culture. Among
her most notable contributions is the "Mano Po" franchise, which
offered an intimate exploration of the lives and challenges of Filipino-Chinese
families, shedding light on their significant influence within the broader
societal landscape.
Gerbner
and Gross's(1976) research is part of the Cultivation Theory, which posits that
long-term exposure to media content, including films, can shape an individual's
perceptions of reality and societal norms.
In
the context of Filipino cinema, films that authentically depict the country's
unique cultural heritage and social experiences help anchor the nation's
identity, ensuring that, even amidst globalization, the core essence of being
Filipino remains vibrant and resilient.
Let the spirit and culture of Filipinos continue to thrive through different media.
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