Kilig!
Lately, there is a content
creator named Risky Rian who is making girls swoon over his good looks. He suddenly
sits beside a girl and smiles charmingly. The girl would then be charmed and smiles
back with all the exhilaration there is.
Kilig according to the Urban
Dictionary is an expression, reaction, or feeling that makes someone blush
after an event. It is now accepted as a word paired with other English ones.
But what if the person does
not have the same looks of Rian? Would the girls feel kilig over an unattractive
male?
The ‘beauty bias’, or lookism,
is the idea that someone is privileged because they are pretty, good looking or
attractive. It’s not usually something that we talk about much, but it’s out
there. Unfortunately, it means that if you don’t fit into society’s standards
of beauty, or you’re not considered good looking, you could well miss out a lot
[Owen, 2020].
Broadly speaking, the beauty
bias concerns the favorable treatment that individuals receive when they are
deemed more attractive, regardless of whether this happens consciously or
unconsciously – and few individuals, let alone employers, admit to preferring
to work with others based on their higher levels of attractiveness.
The poor will then be marginalized
since they cannot afford cosmetics and beautiful clothes. They cannot augment
their looks by plastic surgery and cannot afford moisturizers to soften their
skins.
While the effects of being
unattractive are arguably not as bad as discrimination based on gender, race,
class, or disability, discrimination based on looks presents an injustice. However,
there are certain epistemic injustices unattractive people may suffer in
addition to being deprived of other social and economic goods [Mason, 2021].
Paired with the ignorance of
people, we are always judged by the way we look. But then, those whose mindset
are geared towards actualization, see people as they are.
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